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Ethical Marketing

Ethical Marketing

Ensuring the ethical promotion of our products is a central goal at Blesstia. Our high standards are reflected in our Code of Conduct, which governs our approach to sales and marketing and in our policies and procedures on interacting with healthcare professionals and patients. Our respect to the nature of our products and the unlimited care for the patients leads us to some definitions and declarations as follows. In our product flyer addressed to our pharmacists clients we refer: “since homeopathic medicines are OTC medicines and having in mind the utmost protection of public health, we emphasize that any major or minor health problem must be subjected to a full medical investigation. Therefore, we consider that the non-prescription medicines, chemical or homeopathic, should be administered in cases that have been fully medically examined up to date so as to ensure that the present health condition of your client does not need to undergo any further medical investigation.”

The Homeopathic Pharmaceutical Synthesis does not substitute the chemical treatment that a patient is already following; instead, homeopathy in that case is applied as a complementary medical intervention.

And further on we ask a requirement to the patient set by the pharmacist before selling to his customer Blesstia’s medicines. “In simple words, we advise to recommend to your clients to visit their medical doctor or health practitioner before using the compounded Homeopathic Pharmaceutical Synthesis, to ensure that their health status is thoroughly clinically and laboratory examined and to avoid also ignoring a possibly concealed condition in their organism, of which they were not aware of.”

We create customized marketing materials like the special Homeopathic Pharmaceutical synthesis brochure and the Pharmaceutical Laboratory Cartoline containing all the necessary information for the lege artis application of the impregnation pharmacotechnical work by the pharmacist in order to comply with all appropriate laws and regulations. We are committed in acting the absolutely ethical way having as cornerstone the cooperation of the conventional physician with the homeopath highlighting that it is not permitted to somebody who receives chemical therapy to discontinue in favor of homeopathic therapy. So we suggest to the pharmacist: “If your clients are under a treatment that includes chemical medicines, they can take alongside Homeopathic Pharmaceutical Synthesis, with the consent of their treating physician. However, some simple and self-evident standards have to be followed, so that the safety of your clients’ health is completely protected.

When taking a compounded Homeopathic Pharmaceutical Synthesis, it is not permitted to discontinue any chemical treatment that your clients may be already taking. This point requires extra attention from you. The Homeopathic Pharmaceutical Synthesis does not substitute the chemical treatment that a patient is already following; instead, homeopathy in that case is applied as a complementary medical intervention.”

Ethical Marketing

Our board of directors ensure that all promotional materials, messages and presentations comply with internal policies and meet legal, medical and regulatory requirements approved by the Promotion and Advertising Review Committee (PARC), comprised of members from our Legal, Medical and Regulatory departments, to ensure that they are consistent with approved product labeling, are accurate and not misleading and finally they don’t make claims about products. Moreover Blesstia supports and promotes an ethical code to be followed by all parts involved in medical praxis where homeopathy is about to get a role i.e. the patient the allopathic physician and the homeopathic physician. Distinguished roles and mutual respect is asked from all parts for the best of safety and therapeutic result to the patient. In this direction Blesstia’s flyers refer: “If your clients are under a treatment that includes chemical medicines, they can take alongside Homeopathic Pharmaceutical Synthesis, with the consent of their treating physician.. …..”

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